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Your Video Production Superpower — Myth or Reality?

Last November, I was all-in on Runway AI, happily paying $76/month. Was it worth it? Absolutely. The output was impressive, and it felt like magic. But then I stumbled on a secret weapon hiding in plain sight… 👀

Turns out, a video production superpower was quietly bundled into my existing Google Workspace subscription. For just $18/month (yep, you read that right 🤯), you get access to Google Vids. And tucked inside is the game-changer: Veo 3, Google’s flagship AI video generator.

I had to put it to the test. Could this really compete?

Here’s my little “superpower” experiment:

Brainstorming: Used Gemini Pro (also included, no extra charge) to generate a list of engaging YouTube topics.
Scripting: Had Gemini whip up a complete, natural-sounding script in minutes.
Scene Breakdown: Chopped the script into 20 short scenes (since this version of Veo 3 creates 8-second clips max).
Creation & Assembly: Prompted Veo 3 for each scene, then stitched the results together.

The results were startling. The prompts Gemini helped create were surprisingly sharp and descriptive. But the finished video? Even better. The coherence and visual quality had me doing a double-take.

Here’s the prompt:

Scene: A dreary, fog-shrouded Victorian cemetery. Crumbling, moss-covered headstones stand like crooked teeth against the horizon.

Lighting: Flat, diffused light from a grey, sunless sky. The mood is melancholic and oppressive.

Characters: A small group of Dickensian paupers gathered around an open grave. Their clothing is a patchwork of rags, and their faces are pale and gaunt. Tears stream down their dirt-streaked cheeks. One woman clutches a thin shawl, her body shaking with sobs. A young boy stares into the grave with a look of numb disbelief.

Action: A simple wooden coffin is being lowered into the ground. The mourners are huddled together for warmth and comfort, their quiet cries lost in the wind.

Style: Hyper-realistic, with an emphasis on the gritty details: the damp earth, the bare winter trees, and the genuine, heart-wrenching sorrow on the faces of the poor.

And the real kicker? No sweating over expensive credit limits. It’s just one flat $18/month—the price of a couple of flat whites ☕☕. Unlimited creation potential.

This accessibility feels like a democratisation of video creation. But I’m curious, how do you think Veo 3 stacks up against the established players like Runway or Pika? Have you given it a spin? Is this the moment AI video goes truly mainstream?

Would love to have your thoughts in the comments.

Navigating the sales and marketing side of your business is hard. Every which way you look there’s a new approach, someone saying you must do this, someone else saying you must do that. Everyone out there is trying to keep up with the latest fad – resulting in a sea of mehdiocrity. And no, that’s not a spelling mistake.

There are HUGE opportunities in digital content marketing: you “just” need to take the lead, disrupt, and innovate. And I can help you with that.

My passion for connecting businesses with innovative software solutions underpinned my years in technology sales. It’s fuelled a lifelong journey of learning, adaptation, and bald-headedness. Seriously.

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