Turning art lovers into clients

Every year in the UK, billions of pounds is spent on marketing, and around 89% of it doesn’t even get noticed.

If you’re in that 89%, you don’t need us to tell you – that sucks.

But, beyond just getting you noticed, a great marketing strategy can take your art gallery business to a whole new level.

It can put you in front of the right people, and get them to like, trust, and buy from you. It can even get them to spread the word about your gallery.

The marketing of art is an art in itself

As Andy Warhol so elegantly put it,

“Being good in business is the most fascinating kind of art.”
Andy Warhol

Everything you do, on or offline, is part and parcel of your art gallery’s brand identity. From the very first interaction, to a new client hanging one of your paintings on their wall, the marketing of art is an art in itself.

So you need to work with a marketing specialist that gets you, your audience and what you’re trying to achieve.

How can Disruptivv help market your art gallery?

Disruptivv is a sales and marketing agency that specialises in finding clients for galleries.

Our mission is very straightforward:

To get your art gallery noticed by the right people.
To get the right kind of clients knocking at your door.
To make your marketing work its backside off.

Our approach is just as straightforward.

We make sure that every experience and interaction that a potential client has with your brand, is a positive one.

Your website, Search Engine Optimisation, Pay-Per-Click advertising, social media content, email marketing and even the way you follow up enquiries.

But the first step is finding that certain something that makes you special. That little spark that help’s us create a powerful niche for your gallery.

Once we’ve found that spark, we make it the central point that at all of your marketing activity hangs off.

And we can prove that our approach works.

Let’s talk results

Here’s a for instance:

In just six months, we took Leighton Fine Art from a couple of hundred monthly website clicks to over 2,000 (Update 29/03/2024 website clicks are now over 6000 a month).

We’ve massively boosted their Google rankings, putting links to 112 of their artists on page 1 for search results on Google UK.

Brand awareness, website traffic and sales; they’ve all gone up and up and up.

The results have been so dramatic, our client now sees Google as his own Bond Street gallery, and he’s doubled his marketing spend with us.

And all that in just six months.

Fast-forward to March 2024 and we now have over 750 relevant keywords on page one of Google UK (with Google USA catching up fast).

With an increasing number of high-volume, highly competitive keywords (meaning they’re difficult to rank) inching ahead of market leaders like Bonhams, Christie’s, and Sotheby’s.

Is it time to increase your art gallery’s sales?

There are thousands of commercial galleries in the UK. And competition’s tough.

Today’s art market is a very different beast to what it was even just five years ago. And very few galleries know how to play the modern marketing game.

But if you’re serious about the future of your gallery, you have to take your marketing just as seriously.

Your brand presence, especially online, has to be finely tuned to find and nurture new clients.

You have to be smart. But in our opinion, you also have to keep things simple.

The kind of ‘simple’ that’s only possible when you understand today’s marketplace and the online habits of your audience.

Damien Hirst said,

“What I really like is minimum effort for maximum effect.”
Damian Hirst

And that’s exactly what you get when you work with Disruptivv.

Knowledgeable, focused, pragmatic and supportive. We call it the fine art of gallery marketing.

Interested? Please get in touch to find out what we can do for you.

See what’s new at Leighton Fine Art: Artwork For Sale