We all know content is king.

With the ever-increasing amount of information available online, it is essential for businesses and individuals to find ways to stand out from the crowd.

One effective strategy to achieve this is by using more long form content.

Long form content refers to articles, blog posts, or other written pieces that exceed 1,000 words (similarly, short form video is less than 10 minutes, long form video is more than 10 minutes).

While short and concise content may have its place, there are several reasons why incorporating long form content into your marketing strategy can be highly beneficial.

Firstly, long form content allows for a more in-depth exploration of a topic. With more space to delve into details and provide comprehensive information, you can showcase your expertise and establish yourself as a thought leader in your field. By offering valuable insights and analysis, you can build trust with your audience and position yourself as a go-to resource for information. This can ultimately lead to increased credibility and brand recognition.

Moreover, long form content has been proven to have better search engine optimisation (SEO) benefits. Search engines like Google tend to favour longer content because it provides more value to readers.

For example, by following Google’s E-E-A-T guidelines:

• Experience
• Expertise
• Authority
• Trust

the chances are that your content will do much better than if you don’t.

By incorporating relevant keywords strategically throughout your long form content, you can improve your search engine rankings and increase organic traffic to your website. Additionally, longer articles are more likely to be linked to and shared by other websites, which further boosts your SEO efforts.

Another reason why you should use more long form content is its ability to generate more social media engagement. When you provide valuable and insightful content that resonates with your audience, they are more likely to share it with their own networks. Longer articles often elicit more thoughtful discussions and debates, leading to increased engagement on platforms like Facebook, Twitter, and LinkedIn. This can help expand your reach and attract new followers or customers.

What’s more, long form content has a longer shelf life compared to shorter pieces. While shorter articles may quickly fade into obscurity as new content floods the internet, longer articles tend to have a more lasting impact. They continue to provide value and attract readers long after they are published. This not only helps drive consistent traffic to your website but also positions you as an authority in your industry over time.

Lastly, long form content allows you to showcase your creativity and storytelling abilities. With more space to work with, you can incorporate engaging narratives, case studies, and examples that captivate your audience’s attention. By telling compelling stories that resonate with your readers on an emotional level, you can leave a lasting impression and encourage them to act.

In conclusion, incorporating more long form content into your marketing strategy can yield numerous benefits. It allows for a deeper exploration of topics, improves SEO efforts, generates social media engagement, has a longer shelf life, and enables creativity and storytelling.

By adopting long form content, you can effectively differentiate yourself from competitors and establish yourself as a trusted authority in your industry.

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Employer Branding.